Paid Ads & Growth Strategy
High-converting paid ad campaigns for businesses ready to grow — turning ad spend into real leads, booked calls, and revenue that compounds.
Who I Am
I'm a freelance paid ads specialist who builds and manages high-converting campaigns for businesses serious about growth. I started RS Marketing because too many business owners were getting burned by agencies that treated every client the same.
When you work with me, you're not a ticket in a queue. You get a dedicated partner who understands your market and what it takes to turn ad spend into real revenue.
What I Do
Custom campaign strategy built around your market, service area, and revenue goals — not recycled templates.
Full setup and management of Facebook and Instagram campaigns targeting the exact buyers your business needs.
High-converting creatives and copy engineered to stop the scroll, build trust, and drive action from your ideal customer.
Continuous testing, tracking, and refinement to lower your cost per lead every week.
Guidance on landing pages that convert clicks into quote requests — not just traffic.
Long-term strategic growth planning so your brand becomes the recognized name in your market.
How It Works
From the first call to a full pipeline of leads — here's exactly what working with RS Marketing looks like, step by step.
Day 1
A focused 30-minute strategy session — no pitch. We map out your market, goals, and what a successful campaign actually looks like for your business.
Free · No ObligationDays 1 – 3
A campaign plan built specifically around your target audience, service area, and revenue goals — not a recycled template. Platforms, budgets, and targeting are all decided here.
Audience Research · Competitor AnalysisDays 3 – 7
High-converting creatives and scroll-stopping copy engineered to build trust and drive action from your ideal customer. Every asset is tested before launch.
Meta · Google · TikTokDay ~10
Your ads go live across your targeted audience. From the day we align on strategy to the day leads start arriving is typically under two weeks.
~10 Days From Start to LiveWeeks 1 – 2
Most clients see lead activity within the first one to two weeks of launch. The algorithm begins learning your best-performing audiences, and real enquiries start landing.
Avg CPL $22 · Same-Day ResponseWeeks 5 – 8
This is when campaigns hit their stride. CPL drops significantly, lead volume picks up, and data-driven A/B testing locks in your most profitable audiences. Weekly reports keep you informed every step.
A/B Testing · Weekly ReportsMonth 3+
Consistent lead flow, a tuned creative pipeline, and a proven audience. At this stage we start scaling budget intelligently — more spend where it's working, cut what isn't.
Budget Scaling · Audience ExpansionOngoing
Long-term strategic growth: new creatives, expanded platforms, retargeting, and brand recognition — until your name is the first one potential customers think of in your market.
4.2× Avg ROAS · NationwideInvestment
Most Popular · Paid Ads
per month
CRM & Automation
per month
Web Presence
one-time build fee
All packages include a free strategy call. No hidden fees.
ROI Calculator
Estimates based on average campaign performance across clients. Actual results vary by market, industry, and seasonality.
FAQ
Our Commitment to Transparency
RS Marketing builds and manages all paid advertising campaigns directly for your business. We do not purchase leads from third-party brokers, participate in affiliate marketing programs, or resell customer information. Every lead generated through our campaigns is cultivated through direct advertising efforts designed specifically to reach your target audience. Your business relationship is with us — direct, transparent, and accountable.